Our Roundtable discussions offer a dynamic mix of presentations and open dialogue on specific industry topics. In an intimate setting, experts present innovative tools, workflows, or case studies, followed by interactive discussions with participants.
YOUNG HORIZONS Case Study Session
Cloudy & Stormy: A New Generation of Audience-First Storytelling
Cloudy & Stormy – A digital brand made in Poland with a clever cross-media strategy that will win the pre-schooler audience as well as Gen Z.
Developed as an audience-first project in Poland, this case study explores how strategic testing, influencer ecosystems, and an agile company structure enabled Cloudy & Stormy to invest in experimentation, and grow organically before pursuing larger-scale expansion.
Equally innovative is the company behind it. The holding EKIPA, founded by Polish top influencers, combines entrepreneurial reach with a creative ambition. Its attached production house LANIAKEA Pictures is equipped with experienced professionals coming mainly from the animation background with a passion to design original worlds aligned with cultural values and market trends.
As non-traditional players increasingly enter the content space, Cloudy & Stormy offers a compelling case study of how audience-first thinking and innovative company design can redefine IP creation for the next generation.
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